Map

Program

SIGNS 3

SIGNS 3

Curated by Francesco Dondina

Signs/contemporary italian graphic design is an authorial exhibition that offers a distinct selection of Italian graphic designers of different ages, cultures, education, and languages each time. The exhibition is a dialogue between different worlds that reflect on the different souls of the graphic designer's work, where differences are a cultural value. The authors/studios selected for the 2024 edition are: Laura Bortoloni/Ida Studio, Cappelli Identity Design, Fabrizio Falcone, Federica Fragapane, Francesco Franchi, Alice Guarnieri, jekyll & hyde, LS Graphic Design, Quattrolinee, Susanna Vallebona/Esseblu, Multiplo, VZN Studio.

On Thursday 23rd the exhibitions in Milano Certosa District will be open from 13.30 to 18.00

Milano Certosa District
EXHIBITION 23 - 24 - 25 - 26 may | 10:30 - 20:30

A Visual Sound. A journey through sound libraries LP cover design

A Visual Sound. A journey through sound libraries LP cover design

Curated by Luca Barcellona

Library music albums are mainly unknown to the big public, but they have existed since the end of the 1930s, and in between their grooves, they hosted excellent composers and musicians; we are talking about theme music produced for TV and radio to provide all kinds of background music for various scopes - the score for a documentary, a radio drama or a commercial - without having to compose a soundtrack on purpose. Since these vinyl records were not on the market, their unavailability made them some of the most memorable collectibles. However, another feature is more obscure and exciting, and it concerns the graphics on the covers: there is no specific set of images for this kind of music, and one has to create it from scratch. In these records, the freedom of composition is unlimited, both from a musical and a graphic point of view. From the musical standpoint, only the general theme is often established from the beginning. From a graphic perspective, some series present basic graphics, where the only element changing is the title or the color; others present extremely whimsical and creative graphics to the limit of imagination. Luca Barcellona, a calligrapher and inveterate collector, selects and shows 100 of his collection's best and most representative library music covers to reveal the solid graphic and visual impact of these masterpieces.

On Thursday 23rd the exhibitions in Milano Certosa District will be open from 13.30 to 18.00

Milano Certosa District
EXHIBITION 23 - 24 - 25 - 26 may | 10:30 - 20:30

Bob Noorda, grafico metropolitano

Bob Noorda, grafico metropolitano

Curated by Catharin Noorda, Francesco Dondina

Bob Noorda, an urban graphic designer

The exhibition - curated by Francesco Dondina and Catharin Noorda - is realised thanks to the support of Grafiche Milani which, on the occasion of its centenary in 2006, received an important graphic contribution from the famous designer, author of the company's logo. The project is a tribute to the great Dutch master and to one of the most important urban signage projects of all time. In fact, the line 1 of the Milano metro, designed in the late 1950s by Franco Albini and Franca Helg with graphics by Bob Noorda, remains a masterful example of functional architecture and directional graphics more than sixty years later.

On Thursday 23rd the exhibitions in Milano Certosa District will be open from 13.30 to 18.00

Milano Certosa District
EXHIBITION 23 - 24 - 25 - 26 may | 10:30 - 20:30

Sorrows in graphic design

Sorrows in graphic design

Curated by Maurizio Milani

All designers have some life-long sorrows. Projects that have been commissioned, created, and cared for with professionalism but never realized and thus perceived as 'incomplete'. I am talking about visual projects in which creativity and complexity highlight the concept of 'design' - in the English sense of the term. Typically, these incompletes result from imprecise briefings or cultural divergences with our interlocutors; sometimes, design undergoes several bureaucratic passages within the companies, whereby the different opinions erode the initial project, depreciating it and making it feel less 'ours'. Other times, these projects remain incomplete for external reasons. A significant example of deep 'sorrow' is the brand Bob Noorda created for the Milan Subway: an 'incomplete' for the author, the world of graphic design, and the city of Milan.

On Thursday 23rd the exhibitions in Milano Certosa District will be open from 13.30 to 18.00

Milano Certosa District
EXHIBITION 23 - 24 - 25 - 26 may | 10:30 - 20:30

Il mare artigiano

Il mare artigiano

Curated by Franco Achilli

The sea as a craftsman

From the sea to Helmut Newton and back through sixteen illustrated carpets.
Bruno Munari wrote in The sea as a craftsman: «You throw something in the sea, and the sea (after an unknown and indeterminable time) will give it back to you carved, finished, smooth, polished or opaque, depending on the material, and also wet because the colors are more intense (...). It makes only unparalleled and unique pieces, just like artworks». Luca Barcellona, Francesca Bazzurro e Luciana Meazza, Beppe Giacobbe, Valentina Grilli, Guido Scarabottolo, Carlo Stanga, Michele Tranquillini, and Francesca Zoboli created large artworks on scraps taken from the fitted carpet used for the Helmut Newton Legacy exhibition (Palazzo Reale, Milano, 2023). The carpet was originally produced by recycling plastic pollution from the Mediterranean. From the original 1.300 square meters, 1.000 were recycled on the market, 100 were recycled and 200 were given to the artists who turned them into works of art.

On Thursday 23rd the exhibitions in Milano Certosa District will be open from 13.30 to 18.00

Milano Certosa District
EXHIBITION 23 - 24 - 25 - 26 may | 10:30 - 20:30

Neologia

Neologia

Curated by Graphic Days®

Neologia is a project curated by Graphic Days® that promotes a network of young talents in the landscape of Italian visual communication. Designers and visual designers between 18 and 30 are invited to present their most representative, innovative, experimental project, characterized by the contamination of styles and languages, to create a dynamic observatory for quality and innovation in the visual world. The observatory is structured in three categories: Motion Graphic – GIF, Poster Design, and Editorial Design. In the 2024 edition, the AI category was added. Poster design and motion graphic projects can be realized using artificial intelligence and presented in the dedicated section.

On Thursday 23rd the exhibitions in Milano Certosa District will be open from 13.30 to 18.00

Milano Certosa District
EXHIBITION 23 - 24 - 25 - 26 may | 10:30 - 20:30

AWDA 5. Aiap Women in Design Award

AWDA 5. Aiap Women in Design Award

Curated by AWDA

The exhibition features works selected and awarded in the fifth edition of the international award Aiap Women in Design Award, focusing on AWDA for Rights! and based on projects that address social themes such as women's rights, women's employment, and gender inequality and explore the political power of design. In a designated space, we will meet designers, researchers, and activists daily to expand the network.

On Thursday 23rd the exhibitions in Milano Certosa District will be open from 13.30 to 18.00

Milano Certosa District
EXHIBITION 23 - 24 - 25 - 26 may | 10:30 - 20:30

Ilio Negri. No alla civiltà se questa è civiltà

Ilio Negri. No alla civiltà se questa è civiltà

Curated by Luca Negri

Ilio Negri. No to civilisation if this is civilisation

The exhibition is dedicated to Ilio Negri's contribution to social graphic design. The complete series of 13 posters addressing the themes of progressive environmental decline, from pollution to overpopulation and destruction of animal species, exhibited for the first time at the Biennale di Rimini in 1970, will be displayed again. These themes, still extraordinarily relevant today, will be presented after over fifty years as an homage to one of the prominent masters of graphic design who prematurely passed away in 1974.

On Thursday 23rd the exhibitions in Milano Certosa District will be open from 13.30 to 18.00

Milano Certosa District
EXHIBITION 23 - 24 - 25 - 26 may | 10:30 - 20:30

Wayfinding e spazio pubblico

Wayfinding e spazio pubblico

Curated by NABA, Nuova Accademia di Belle Arti

Wayfinding and public spaces

The exhibition displays the tables of directional signage/wayfinding designed by the students of the three-year course in Graphic Design and Art Direction of NABA, Nuova Accademia di Belle Arti, guided by Professor Luca Ferreccio for the classes of Brand Design and Future Scenarios, with Patrizia Moschella, Communication and Graphic Design Area Leader. Despite the attention to inclusivity policies, there are still evident planning gaps addressed in the classes, which aim to create new best practices in communication and accessibility.

On Thursday 23rd the exhibitions in Milano Certosa District will be open from 13.30 to 18.00

Milano Certosa District
EXHIBITION 23 - 24 - 25 - 26 may | 10:30 - 20:30

Eco Humanity

Eco Humanity

Armando Milani

Armando Milani is constantly engaged in encouraging public interest in global social problems, such as war, pollution, and deforestation, through posters with a significant impact collected under the name Eco-Humanity. Eco-Humanity is a work without a specific client that confronts—sooner than others—social, environmental, and public criticism themes through a unique sensibility expressed with simple but powerful images and graphic messages. The focus is on humanity's future from the point of view of the macro challenges it will face.

On Thursday 23rd the exhibitions in Milano Certosa District will be open from 13.30 to 18.00

Milano Certosa District
EXHIBITION 23 - 24 - 25 - 26 may | 10:30 - 20:30

Fight for Kindness

Fight for Kindness

Curated by TypeCampus, Zetafonts

Fight for Kindness is a global initiative TypeCampus that invites designers to promote kindness-related values through typographic messages. After winning significant awards in its debut year, the project is now in its third edition, attracting the attention of the international design community. A collection of over 300 posters has been designed by well-known names in the design community, emerging talents, educators, and creators worldwide, to celebrate typography as a transformative tool for a better world. A selection of the posters has been included in the publication "Posters for Human Kind," the annual edition of 2023, which features over 180 visual artists along with an introduction on the role of typographic message in contemporary society by Debora Manetti and Shrishti Vajpai, authors and curators of the project. Among the artworks authors: Tina Touli, Leonardoworx, David John Walker, Rachel Denti, Nathan Bell, Momentum Worldwide Canada, Ibrahim Zaiki, Nikolaas Kotzé, Wedzicka, and others. The works selected from the editions of Fight for Kindness are subject to a global, simultaneous, and multi-location exhibition to celebrate World Kindness Day on November 13th. The non-profit project is sponsored by the Italian type foundry Zetafonts along with prominent partners such as Type Directors Club, D&AD, ADCI, Art Directors Club of Europe (now part of The One Club), OFFF Festival, Print Mag, Slanted, Art &Found, Aiap AWDA, Typeroom, C2A, Indigo Awards, Communication Arts, DNA Paris, People of Print, and others. The new call is open. Deadline: May 31, 2024.

On Thursday 23rd the exhibitions in Milano Certosa District will be open from 13.30 to 18.00

Milano Certosa District
EXHIBITION 23 - 24 - 25 - 26 may | 10:30 - 20:30

Mostra Scuola del Non Sapere

Mostra Scuola del Non Sapere

Curated by NABA, Nuova Accademia di Belle Arti, Ruedi Baur

School of Non-Knowledge Exhibition Bringing together projects from thirty different universities, design schools and design groups from all over the world, the Scuola del Non Sapere exhibition at BIG, Biennale Internazionale Grafica, is a small extract from this enormous confrontation with all the things we don't know, what we don't want to know, and what we have voluntarily or involuntarily forgotten. At a time when the world's leaders continue to assert that they don't know, it's up to designers to make these uncertainties intelligible, as well as to reveal these pretenses, to represent them, to make them explicit, and to consider them as a necessary basis for any truly democratic debate, as well as for any creation. The exposition presents several of this pedagogical panels done by the students of Communication and Graphic Design Area of NABA, Nuova Accademia di Belle Arti.
https://civic-city.org/nonsapere/

Curated by the Communication and Graphic Design Area of NABA, Nuova Accademia di Belle Arti and by Ruedi & Vera Baur and Susanna Cerri, Civic-City.

Milano Certosa District
EXHIBITION 23 - 24 - 25 - 26 may | 10:30 - 20:30

Lazy Dog Press bookshop

Lazy Dog Press bookshop

Lazy Dog Press

Lazy Dog Press is an independent publisher born in Milan in 2012. The name comes from the famous pangram: «The quick brown fox jumps over the lazy dog», a complete sentence that contains the entire alphabet. The catalog is dedicated to visual culture, with text in calligraphy, illustration, photography, architecture, typography, and design, in addition to essays on the same topics. The books are designed and realized with tailor-like attention and careful choice of materials, contents, production, and graphic style. Among the published authors we find names such as Aoi Huber Kono, Beppe Giacobbe, Bob Noorda, Cesare Leonardi, Franca Stagi, Charles H. Traub, Elisa Talentino, Francesco Dondina, Franco Fontana, Franco Matticchio, Guido Scarabottolo, Luca Barcellona, Gus Powell, Gusmano Cesaretti, James Clough, Jost Hochuli, Katsumi Komagata, Lorenzo Mattotti, Olimpia Zagnoli, Pino Tovaglia and Riccardo Olocco.

On Thursday 23rd the exhibitions in Milano Certosa District will be open from 13.30 to 18.00

Milano Certosa District
EXHIBITION 23 - 24 - 25 - 26 may | 10:30 - 20:30

Monotype stationery

Monotype stationery

Monotype

Monotype’s fonts and technologies are designed to enable creative expression.They have a library of over 150,000 fonts from the world’s most celebrated and gifted type designers and foundries. Their library includes some of the most famous and widely-used fonts, such as the Helvetica®, Univers® and Frutiger® typeface families, as well as new innovative fonts like Posterama and Masqualero. In the hands of designers their typefaces flourish, becoming a vehicle for innovative, ideas, and poetic forms of expression.  Monotype will also be hosting conversations as an exhibitor on the value of typography and sharing design giveaways with attendees over the course of the event. Please visit their table for more information.

On Thursday 23rd the exhibitions in Milano Certosa District will be open from 13.30 to 18.00

Milano Certosa District
EXHIBITION 23 - 24 - 25 - 26 may | 10:30 - 20:30

AIAP BIG Community

AIAP BIG Community

Curated by Michele Salmi, Stefano Tonti, AIAP

Aiap BIG Community 2024 is an event promoted by AIAP, open to graphic designers and member designers, whose aim is to identify and give visibility to a selection of the most relevant visual communication projects, and to increase the sense of community (collective growth, exchange, reflection, study, experimentation, innovation) of communication design. It is also the mise en scène of the communication object: the selected designers, and possibly their clients, will be invited to present their work in rotation in 10 minutes each, in front of a continuously moving audience. A moment of encounter that highlights contents and motivations, often revealing a hidden world: the backstage of the final result, made up of ferments and impulses, of dialogue with the client, of intuitions and unexpected evolutions.

Milano Certosa District
TALK 23 may | 14:00 - 17:30

Miscela

Miscela

Curated by AWDA

Miscela is the AWDA lounge in the Certosa Design District where you can freely participate in short meetings with activists, feminists, designers and planners to talk together and exchange ideas in an informal and stimulating atmosphere. Just as a blend of fine coffees creates an intense and multifaceted aroma, our Miscela meetings will mix experiences and points of view on issues of our time. The official sponsor of Miscela is MOAK, BIG's partner and renowned Italian coffee producer, which will provide AWDA with the opportunity to offer a moment of pause and recharge by tasting a premium coffee during the chats. Follow the daily programme on AWDA social media, join the Miscela and we'll buy you a coffee!

Friday, May 24 at 11:00 a.m. - Meeting with AWDA 5th Participants
Friday, May 24 3:00 p.m. - Meeting with Sambu Buffa - Inclusive and Plural Marketing

Saturday, May 25 at 11:00 a.m. - Meeting with Giulia Bardelli - Studio ButMaybe
Saturday, May 25 3:00 p.m. - Meeting with Gianluca Seta - Lanifico Leo

Sunday, May 26 at 11:00 a.m. - Meeting with Cláudia Alexandrino - Illustrations Ladies Milano
Sunday, May 26, 3:00 p.m. - Meeting with Paolo Iabichino - Iabicus

Milano Certosa District
TALK 24 - 25 - 26 may | 11:00

Neologia - presentazione dei progetti vincitori

Neologia - presentazione dei progetti vincitori

Graphic Days®

Neologia - presentation of the winning projects Presentation of the winning projects of the Neologia exhibition.

Milano Certosa District
TALK 24 may | 14:00

Cibo Libro / Disegnare senza ricette, riprodurre l'esperienza

Cibo Libro / Disegnare senza ricette, riprodurre l'esperienza

Nicolas Rouvière

Food Book / Drawing without recipes, reproducing the experience

The talk aims to connect the designers' work with a chef's work, focusing on general food culture using words such as ingredients/raw materials, preparation/planning, service, economy…

Milano Certosa District
TALK 24 may | 16:00

Library Music: viaggio nella musica oscura e sconosciuta

Library Music: viaggio nella musica oscura e sconosciuta

Luca Barcellona, Andrea Fabrizii

Library Music: a journey into dark and unknown music

"Library Music" refers to all the albums specially created for TV and the radio to synchronize and comment on documentaries, advertising, and other programs. Library Music includes all kinds of genres, from jazz to the most extreme funk, often composed by high-scale musicians under pseudonyms, an ideal terrain for unleashing the most incredible and free experimentations. Since they were not on the market, the original vinyl records from the 1970s and 1980s are now rare objects valued by collectors, reprinted and listened to by new generations. Luca Barcellona and Andrea Fabrizii, fond connoisseurs of the genre, take us to the discovery of the beautiful world of library music, which is also the main topic of the exhibition dedicated to the album covers. They will disclose the secrets and backstage of this hidden and fascinating world, following a DJ set of the best recordings from their collections. An unmissable event!

Milano Certosa District
TALK 24 may | 17:30

Breaking boundaries: A journey through Barnbrook's iconic works and collaborations

Breaking boundaries: A journey through Barnbrook's iconic works and collaborations

Jonathan Barnbrook

Barnbrook's lecture will span more than 35 years of his work, with a particular focus on his collaborations with David Bowie for album covers such as The Next Day and Blackstar. He will also explore the question of whether designers can influence societal change through their work, highlighting his contributions to the Anti-advertising collective Adbusters. Additionally, he will delve into his early forays into digital type design, discussing his creation of the typeface "Mason," which was released by Emigre and became one of the most widely used fonts of its time. Curated by the Communication and Graphic Design Area of NABA, Nuova Accademia di Belle Arti.

The talk will be in English.

Milano Certosa District
TALK 24 may | 18:30

Library Music DJ Set

Library Music DJ Set

Luca Barcellona, Andrea Fabrizii

Dj Set by Luca Barcellona and Andrea Fabrizii following the talk Library Music: a journey into dark and unknown music.

Milano Certosa District
EVENT 24 may | 20:30

Ben Ditto in conversation with Massimo Pitis

Ben Ditto in conversation with Massimo Pitis

Ben Ditto, Massimo Pitis

Ben Ditto eludes the usual categories that define visual design professionals. At the same time he could own them all, —creative director, designer, stylist, artist, illustrator, publisher, documentary maker — yet it makes no sense to assign any of these labels to him. He is an experimenter, visionary, eclectic, an agent-provocateur. Looking at his work in the lineage of English designers fails to capture the context and complexity his work. More than Alan Fletcher or Peter Saville, we should think of Genesis P. Orridge or Frank Zappa. At this special appearance in Milan, he’ll discuss what he does, how he does it and perhaps reveal some mysteries about why he does it.

Milano Certosa District
TALK 25 may | 11:30

Il mare artigiano. Dal mare a Newton e ritorno

Il mare artigiano. Dal mare a Newton e ritorno

Curated by Franco Achilli

An example of circular economy and creativity: from a major exhibition at the Palazzo Reale an alliance between a company, a designer, eight artists and the Healthy Seas foundation.

With Maria Giovanna Sandrini (Aquafil) e Samara Croci (Healthy Seas).

Milano Certosa District
TALK 25 may | 16:00

Type trends report 2024

Type trends report 2024

Sina Otto

Type is saying things to us all the time. This talk with Sina Otto from Monotype is an opportunity to gain a global view of trends in type and design. What is type saying to us in 2024? This year’s Type Trends report by Monotype is a celebratory look at the universality of type – a collection of groundbreaking designs that reflects our changing world. Sina Otto presents projects featured in the Type Trends report from agencies, designers, and foundries spanning the globe.

The talk will be in English.

Milano Certosa District
TALK 25 may | 17:30

Segnali Fragili

Segnali Fragili

Luca Giulio Ferreccio, Patrizia Moschella, NABA, Nuova Accademia di Belle Arti

Fragile Signals

One of the main reasons for the lack of accessibility in the current directional signage systems is the use of a mainstream model based on average users, the lack of communication in the design of public spaces and “non-places”. Starting from the cultural genesis of social exclusion practices, this talk addresses the need to change the standard for designing inclusive directional signage/wayfinding systems. Curated by the Communication and Graphic Design Area of NABA, Nuova Accademia di Belle Arti.

Milano Certosa District
TALK 25 may | 15:00

Progetti non realizzati. Il mondo incompleto del Graphic Design

Progetti non realizzati. Il mondo incompleto del Graphic Design

Maurizio Milani, Mario Piazza, Stefano Tonti

Unrealised projects. The unfinished world of Graphic Design

The relationship between designer, project and client. An opportunity to reflect on the inevitable discrepancies between concept and realisation, and the need to recognise and deal with disappointment as an integral part of the design process.

Milano Certosa District
TALK 25 may | 14:00

Vive e politiche - parole della data visualization

Vive e politiche - parole della data visualization

Federica Fragapane

Alive and political - words of data visualization

The talk describes the design process and the reasons behind data visualization projects with different scopes and features. It focuses on the visual languages used to shape information and stories, considering how visual words used in data visualization can be alive and, in some cases, political.

Milano Certosa District
TALK 25 may | 18:30

IGPDecaux Graphic Award – Climate Action Edition

IGPDecaux Graphic Award – Climate Action Edition

IGPDecaux

IGPDecaux launches their second edition of the IGPDecaux Graphic Award, a contest dedicated to creatives who are challenged to create a multimedia graphic design that interprets the theme, in line with the company's mission, "Sustainable living spaces for the city and its citizens - climate action edition." The three winning works will receive a cash prize and will be displayed for one year on Out Of Home communication spaces throughout Italy.

Milano Certosa District
TALK 25 may | 19:30

Presentazione del libro Incontri di Armando Milani per Lazy Dog Press

Presentazione del libro Incontri di Armando Milani per Lazy Dog Press

Francesco Ceccarelli, Armando Milani

Presentation of the book "Incontri" by Armando Milani for Lazy Dog Press.

The biography of Armando Milani, the world-famous designer, is outlined through anecdotes and images of a hundred fortuitous and unexpected yet wanted and desired encounters that most influenced his work and inspired his creative choices. On the side of each encounter’s story, we find a picture or an artwork related to the character that is in perfect harmony with the expressive style of Milani: to communicate an immediate message, enchanting the eye to reach the heart. Vico Magistretti’s clothespin, Jack Nicholson’s cherries, Paul McCartney’s Happy New Year on the beach, Pelè’s goals, Muhammad Ali’s handshake, Alberto Sordi’s markets, Umberto Eco’s drunken sailors. Milani dancing with Mariangela Melato, and his wife waltzing with Saul Steinberg. There emerges a mosaic scattered with stories that allow us to reach the deep end of Armando Milani’s biography and his message to us, identified by the founding features of his expressive research: at the base of these encounters, one can find ethics, friendship, the desire and necessity to communicate. It is one of the reasons why his graphic sign is so special. It reaches the essence of things, becoming everlasting and timeless.

Milano Certosa District
TALK 26 may | 11:30

Gruppo Banca Investis - Presentazione Contest

Gruppo Banca Investis - Presentazione Contest

Gruppo Banca Investis participates in BIG by continuing its path in design and supporting creativity. It will announce a contest dedicated to young designers. The initiative aims to discover and enhance emerging design talents, offering them a unique opportunity to express their innovative vision and providing unique and highly visible spaces.

Milano Certosa District
TALK 25 may | 20:00

Hotpot by Parco Gallery

Hotpot by Parco Gallery

Davide Fornari, Vera Sacchetti, Parco Gallery

Hotpot is a project by Parco Gallery: a bi-monthly publication on graphic design research, theory and history. Every two months, a new article by international personalities from the world of design is shared via newsletter and then made available online for free. The first two contributors are Davide Fornari, who explores the link between the Swiss and Italian graphic design traditions, and Vera Sacchetti, whose reflections focus on the role of women in design throughout history.

Milano Certosa District
TALK 26 may | 14:00

Fontstand conference

Fontstand conference

Andrej Krátky, Andrea Amato, Matteo Bologna, Beatrice D'Agostino, Giulio Galli, Cosimo Lorenzo Pancini, Silvana Amato

Fontstand, in collaboration with BIG, brings an extension of its International Typography Conference series to Milan.
Five speakers from renowned Italian type foundries and members of Fontstand will share the stage for this three-hour program of talks on type and typography. Hosted by Silvana Amato, President of AGI Italia, the conference will feature presentations by Beatrice D'Agostino, Matteo Bologna (muccaTypo), Cosimo Lorenzo Pancini (Zetafonts), Andrea Amato (CAST), and Giulio Galli (CAST), with a short introduction by Fontstand partner Andrej Krátky.

Milano Certosa District
TALK 26 may | 15:00

Fontstand - La leggibilità non esiste

Fontstand - La leggibilità non esiste

Andrea Amato

Readability doesn’t exist

Designing fonts means making communication tools available to designers. It also means building signs intended for reading. But do type designers’ choices influence reading? Can we really design something that ensures optimal readability and, at the same time, is a communicative form? From readability studies to the typographic tradition, a path that leaves endless possibilities open to designers.

Milano Certosa District
TALK 26 may | 15:00

Fontstand - La tipografia non convenzionale, un metodo di insegnamento

Fontstand - La tipografia non convenzionale, un metodo di insegnamento

Beatrice D'Agostino

Unconventional typography, a teaching method

Typefaces are defined by variables that in their infinite combination give shape to ever-changing letters and shapes. What happens when an unconventional parameter comes into play? Unconventional typography can become a teaching method for designers approaching the world of type design for the first time.

Milano Certosa District
TALK 26 may | 15:00

Fontstand - Tin Building

Fontstand - Tin Building

Matteo Bologna

Branding a food hall with 14 food venues, 400+ products, and a Market and Grocery by using just one font and not making it boring. A single font can have incredible brand-building potential, especially when pushed to its limit. There’s no more perfect example of this than within the Tin Building, Michelin-award-winning chef Jean-Georges Vongerichten’s new marketplace at the former site of NYC’s historic Fulton Fish Market, featuring 14 food venues with restaurants and two grocery stores and locally sourced meats, cheeses, seafood, and grocery items. The varied branding and designs deceptively feature one font throughout the sprawling facility, representing a wide range of voices, cultures, tones, and uses – exemplifying how each font has limitless applications that can help create entire worlds. Hosted by Mucca’s founder Matteo Bologna, this talk will focus on the creation of Tin Building’s No Exit Octagonal (a custom typeface inspired by past Fulton Fish Market vendors) and its broad and varied use across the brand and sub-brands (from signage to digital to packaging and more), showing the power and flexibility of building a brand on a foundation of a single typeface.

Milano Certosa District
TALK 26 may | 15:00

Fontstand - Lettere per il futuro

Fontstand - Lettere per il futuro

Cosimo Lorenzo Pancini

Letters for the Future

In his talk Zetafonts’ creative director Cosimo Lorenzo Pancini will lead the audience on a typographic journey, searching for personal passions and obsessions that can give the visual designer's work deep meaning.

Milano Certosa District
TALK 26 may | 15:00

Fontstand - Ma quindi, qualcosa da dichiarare sulle AI e la tipografia, aldilà dei sensazionalismi?

Fontstand - Ma quindi, qualcosa da dichiarare sulle AI e la tipografia, aldilà dei sensazionalismi?

Giulio Galli

Anything to declare, then, about AI and typography without sensationalism?

The talk is a report on what is going on in a research lab in Hasselt (Belgium) concerning Generative AI and fonts. How the parties involved communicate: type designers, data scientists, AI specialists and theorists; the explored technologies, the projects for future developments, and the thoughts about this phenomenon in general. And, in particular, the viewpoint of a type designer who tends to loathe sensationalism.

Milano Certosa District
TALK 26 may | 15:00

Corporate Identity - Visual design tra la cultura di progetto e la cultura d’impresa

Corporate Identity - Visual design tra la cultura di progetto e la cultura d’impresa

Curated by Gaetano Grizzanti

Corporate Identity - Visual design between project culture and business culture

The event includes a talk and a selection of projects on display by Italian studios/designers. It is exclusively dedicated to visual identity for the industry and service business world. The objective is twofold: on the one hand, to illustrate the virtuous relationship that is possible between design culture and the client's needs, and on the other hand, to bear witness to contemporary Italian work from the golden age of our past — between the 1950s and 1990s—which essentially formed the tradition of graphic design in our Country, that is historically recognized throughout the world.

The exhibition will be open until June 13.

ADI Design Museum
EXHIBITION 23 - 24 - 25 - 26 may | 10:30 - 20:00

From Good Design to Design for the Common Good

RESERVE

From Good Design to Design for the Common Good

Paola Antonelli

The twentieth-century concept of Good Design—in all its different articulations—well-resolved functionality, clean elegance, simplicity, affordability was a step forward in the design of a better world, but it was still focused on individual humans, and unengaged with the consideration of equity and sustainability that we now consider imperative. Design for the Common Good is an altogether different dimension of theory and practice, as we will explore together.

The event is by reservation only.

Milano Certosa District
TALK 26 may | 19:00 RESERVE

Libri dentro come fuori

Libri dentro come fuori

Silvana Amato

Books inside as outside

Books inside as outside is an exhibition itinerary that highlights how book design begins and develops, which in the specific case of Silvana Amato, centers on a creative process that combines ideas and materiality on the same level, thus recovering a principle of refined craftsmanship alongside constant cultural research. A design that is attentive to the specific situation and creates little, great, fantastic works of remarkable poetry and sensitivity. In the exhibition, about fifty prints of covers of the book series she edited for various publishing houses or cultural institutions (Laterza, 66thand2nd, Nuova consonanza, and so on) are accompanied by the corresponding visual captions describing them from the graphic design viewpoint. Also on display are other publishing projects in which the potential of experimentation around the form of writing is expressed, objects that offer an all-around look at the designer's always curious and careful graphic research.

The exhibition will be open until May 30.

ADI Design Museum
EXHIBITION 23 - 24 - 25 - 26 may | 10:30 - 20:00

Antropologia di un personaggio. Presente - futuro. Continuare a raccontare il mondo poliedrico di Osvaldo Cavandoli

Antropologia di un personaggio. Presente - futuro. Continuare a raccontare il mondo poliedrico di Osvaldo Cavandoli

Anna Dusi

Anthropology of a character. Present - future. Continuing to narrate the multifaceted world of Osvaldo Cavandoli

Moderator: Anna Dusi, Curator, with participation of Sergio Cavandoli, Eric Rittatore, blogger animation expert, Piero Tonin, Illustrator, cartoonist and animator and Andrijana Ružić, animation film historian.

ADI Design Museum
TALK 26 may | 15:00 - 16:00

Corporate Identity - Visual design tra la cultura di progetto e la cultura d’impresa

Corporate Identity - Visual design tra la cultura di progetto e la cultura d’impresa

Curated by Gaetano Grizzanti

This Roundtable aims to reintroduce a topic in recent years no longer on the agenda in the design culture debate. What is the state of the art of visual design in corporate identity today? While the coordinated image since its early days has been representative of much of the Italian graphic design tradition, the scenario of the 2000s with its epochal and technological changes seems to have forgotten the crucial importance of its role in the economy and society.
Speakers will be:

Mario Piazza
Graphic Design Historian
Lecturer at the Politecnico di Milano Department of Design

Anna Carmassi
STEAMiamoci Project Leader
Confindustria National Technical Table

Carlo Branzaglia
Design Writer
Ambassador IED Postgraduate Milan

Vania Mattiola
Intellectual Property Lawyer

Antonio Zacchera
Vice president
Associazione Marchi Storici d'Italia

Moderator:
Gaetano Grizzanti

ADI Design Museum
TALK 24 may | 17:00 - 19:30

Il Cava - Antropologia di un personaggio

Il Cava - Antropologia di un personaggio

Curated by Anna Dusi

Il Cava - Anthropology of a character

Starting from the importance of valorizing a reality comparable to that of an archive or a museum collection, I have reflected on how I would like to create a conversation carried forward by a unique character who embodies multiple creative forms: "Osvaldo Cavandoli". Deliberately setting aside the inevitable temptations of 'nostalgic suggestion', the purpose of this event is to explore Osvaldo's work, an inexhaustible resource and a stimulus for the new generations of image creators, a source of inspiration especially for his masterful invention of the character La Linea, a naive and irascible creature that has effectively become a figure of the collective imagination. The exhibition aims not only to recognize the life and history of one of the great "Artisans" of the Italian artistic and cultural tradition but also, and above all, to witness Osvaldo's transition from the careful and patient technical and stylistic arrangements of the Pupilandia experience to that perfect combination of picto-phonetic-kinetic energy that will embody one of the most iconic, universal, and popular characters in the global graphic universe: La Linea. The exhibition aims to be a journey of knowledge and reflection. Eminent historians and scholars of animation unanimously attribute to Osvaldo Cavandoli's work a crucial importance for the evolution of this particular language: among them, Professor Giannalberto Bendazzi, who was also a dear friend of the artist and a witness to some phases of his creative process, and who was among the first to highlight how the character of La Linea, in its modernity, subliminally referred to the very origins of Animation, including the love/hate relationship with the demiurgic Hand that gives it life. In addition to giving continuity to the knowledge of Osvaldo's work, I have had the opportunity to undertake a transformational research process on an interpretive process that will induce the viewer to observe another aspect of this story, namely La Linea che takes on a human form through a performative act. «I don't know what eternity is, if one can leave a lasting impression forever, but I know that works endure far beyond the abandonment of their creators. Honoring such works that have been 'orphaned' of their fathers is a way to prolong their lives through present and future generations. Osvaldo Cavandoli had an idea, which we can certainly define as brilliant in its apparent simplicity and in the universal ability to synthesize within itself something that we all feel intangibly, but struggle to see outside of ourselves in the concrete everyday». He managed to tell a story that we experience intimately within ourselves, in that place where there are no words - or perhaps, only the equally brilliant Grammelot of Carlo Bonomi, the only possible voice of La Linea - but intertwined emotions.

The exhibition will be open until June 13.

ADI Design Museum
EXHIBITION 23 - 24 - 25 - 26 may | 10:30 - 20:00

La Linea Atto Performativo

La Linea Atto Performativo

Anna Dusi

La Linea Performative Act

Created by Anna Dusi. Composer Camilo Angeles. Co-writer Sofia Palermo with the creative collaboration of Monica Dusi and Sofia Casprini, performer and choreographer of La Linea.
La Linea will take human form through a theatrical act, a work that is experienced and grasped in its complexity as well as its completeness. The spectator will have the opportunity to immerse himself in the permeable, traversable language of La Linea within the design museum.

ADI Design Museum
EVENT 26 may | 14:00 - 14:15

SEGNI DI INCLUSIONE. Come dare forma ad un mondo migliore

SEGNI DI INCLUSIONE. Come dare forma ad un mondo migliore

Uniting

INCLUSION SIGNS. How to shape a better world

5 industry professionals will investigate how much advertising and communication campaigns contribute to the construction of a shared imaginary and what potential they have to fight stereotypes. The different ways in which D&I can be represented will be explored, encouraging the designer to adopt an inclusive approach inspired by the principles of design for all, in order to decline, translate and enable different communication messages for inclusion.
Speakers:

Denis Lo Piparo

Laura la Ferla
External relations and communication director ATM

Marco Mascheroni
Executive Creative Director - Uniting

Valeria Bucchetti
Professor of Desing at Politecnico di Milano

Flavia Brevi
Head of Communication Fondazione Libellula

ADI Design Museum
TALK 24 may | 11:00 - 12:00

Design della Comunicazione: un confronto sulla ricerca

Design della Comunicazione: un confronto sulla ricerca

Valeria Bucchetti, Cinzia Ferrara, Carlo Martino, Paolo Tamborrini, Politecnico di Milano

Communication Design: a discussion about research

Valeria Bucchetti, Cinzia Ferrara, Carlo Martino, and Paolo Tamborrini, representatives of the research team “Design della comunicazione” of SID (Società Italiana di Design), dialogue with young researchers on the forms of experimentation that the university promotes to support the discipline's evolution.

ADI Design Museum
TALK 24 may | 14:00 - 15:00

Sussidiario illustrato per un’eterna giovinezza

Sussidiario illustrato per un’eterna giovinezza

LaTigre

A textbook for eternal youth

Scattered stories from the genesis to the survival of a contemporary graphic design studio.

ADI Design Museum
TALK 24 may | 16:00 - 17:00

La logistica delle idee

La logistica delle idee

Paola Lenarduzzi

Logistics of ideas

Design and evolution of Signature magazine, verbally circulated, hand-distributed.

ADI Design Museum
TALK 24 may | 15:00

Fedrigoni Special Paper - Shaping and Sharing Ideas, Experiences, Solutions

Fedrigoni Special Paper - Shaping and Sharing Ideas, Experiences, Solutions

Fedrigoni

Combining excellent performance, aesthetics and sustainability with special papers for packaging and communication, creative applications and prestige publishing. All this is Fedrigoni Special Papers.

ADI Design Museum
TALK 24 may | 17:00 - 18:00

People’s graphic design? - Conversazione sulla storia sociale e pubblica della grafica

People’s graphic design? - Conversazione sulla storia sociale e pubblica della grafica

Carlo Vinti, Michele Galluzzo, Maddalena Dalla Mura

People’s graphic design? - Conversation about the social and public history of graphic design

How do we trace and bring out the voices of users and consumers in the history of graphic design? What artifacts, narratives, and memories come to light when historical design reconstruction becomes public or social? In recent decades, thanks in part to the possibilities offered by digitalization and the Web, there has been growing attention on more inclusive historical approaches, participatory archival practices, and dissemination platforms capable of reaching a wider audience. In this conversation, sponsored by AIS/Design for the cycle Dentro le storie del design, Michele Galluzzo and Carlo Vinti, historians of graphic design, talk about the risks and opportunities of these new perspectives, presenting and discussing some previous experiences.

ADI Design Museum
TALK 24 may | 18:00 - 19:00

Presentazione di Segni Migranti di Mario Cresci

Presentazione di Segni Migranti di Mario Cresci

Mario Cresci, Aldo Colonetti

Presentation of the book "Segni Migranti" by Mario Cresci

«The book in front of you and that I have browsed through several times, I believe, should be read as a system of associations proposed by the author and to be discovered slowly; just like in the book, instead of proposing a historical survey and analyzing Cresci's research in chronological order, a branched, articulated path is proposed, dense with parentheses and internal connections, associations of images and patterns for reading the real». (A.C. Quintavalle) Segni migranti is the graphic trace of the sign/drawing, which coexists with the historical reality of the human condition and that of the contemporary migrant. Leaving the Sign indicates the power of a compelling and robust action and idea. Mario Cresci's book contains stories in the form of signifying signs and presents itself as an archive of personal and collective images - these images are a litmus test, intended as a mirror reflecting the searches for meaning that follow the times and lived experiences in individual social contexts, within the community, and within things.

ADI Design Museum
TALK 25 may | 10:30 - 11:30

Presentazione di 50 anni di progetti grafici a Milano di Emilio Fioravanti

Presentazione di 50 anni di progetti grafici a Milano di Emilio Fioravanti

Emilio Fioravanti, Aldo Colonetti

Presentation of the book "50 anni di progetti grafici a Milano" by Emilio Fioravanti

The book presents, in 264 pages, the graphic projects realised from 1968 to 2023 for the Piccolo Teatro and La Scala, major exhibitions at Palazzo Reale, cultural events, museums, furniture companies and important companies in the private sector. The result is a visual testimony, through communication tools, of a very important period for the city's cultural activities: the second half of the last century up to the first decades of the 2000s.

ADI Design Museum
TALK 25 may | 11:30 - 12:30

Presentazione di Il Filo Nascosto. Gli abiti come parole del nostro discorso col mondo di Emanuela Mancino

Presentazione di Il Filo Nascosto. Gli abiti come parole del nostro discorso col mondo di Emanuela Mancino

Emanuela Mancino

Presentation of the book "Il Filo Nascosto. Gli abiti come parole del nostro discorso col mondo" by Emanuela Mancino

There is a profound relationship between dress, body, and memory. This connection is intertwined with the gesture of inhabiting the space, leaving marks, writing and communicating, saying and disappearing, and keeping silent. Dress is a transversal, tellable trace to which to leave the word and to which offer poetic words. The text, running along the hidden thread of everyday poetics, reconnects the deep linguistic signs of things to a sensitive and shareable phenomenology of dress as a practice of inhabiting and dressing with the intimate value of being in the world. The hidden thread that binds us to the earth, to our ties, allows us to explain and confirm a practice of reflection aimed at taking place within the concept and the forms of the weft, which becomes an experience of learning, aesthetic expression, but above all a possibility of vision and re-signification. The hidden thread among the clothes leads us through plots of thought and experience of a pedagogical territory possessing a vocation to the hem, the possibility of giving a voice, a home, and a body to an invisible yet sensitive (and educable) "sense of making sense". Seemingly mute, the fabrics of our dressing and undressing, the clothes and habits of our thoughts and emotions reveal, to a poetic and narrative listening, the boundless memorial, design, and relational value of materiality and pedagogical immateriality. The book speaks to those interested in giving sensitive words to the visible and the invisible pedagogical. It allows those who want to listen to the voice of things to experience, through threads, wefts, and knots, all the material consistency of making, the craftsmanship of a pedagogical-reflexive operativity that gives substance to a philosophy of education as a thoughtful life practice.

ADI Design Museum
TALK 25 may | 14:00 - 15:00

Progettare una visione

Progettare una visione

Aldo Colonetti, Gianluigi Colin

Designing a vision

Gianluigi Colin, one of the founding members of the cultural supplement of the Corriere della Sera explains the genesis of a dialogue project between art and journalism, unique on the international scene.

ADI Design Museum
TALK 25 may | 15:00 - 16:00

Grafica Magazine: perché abbiamo ancora bisogno della carta

Grafica Magazine: perché abbiamo ancora bisogno della carta

Stefano Cipolla, Francesco Franchi, Tommaso Delmastro

Grafica Magazine: why we still need paper

Presentation of Grafica Magazine, a quarterly paper magazine focusing on graphic design and the disciplines revolving around the world of visual communication. The first issue will be released in September 2024. The topic will be the future of newspapers and the independent publishing industry.

ADI Design Museum
TALK 25 may | 16:00 - 17:00

Bob Noorda, grafico milanese

Bob Noorda, grafico milanese

Francesco Dondina, Raoul Visendi, Grafiche Milani

Bob Noorda (Amsterdam 1927-Milan 2010) settled in Milan in the early 1950s to begin a career that would take him to the top of world design. It was in this city that the young Noorda approached the big companies active in the post-war period and began to forge relationships with the major Milanese personalities in industry, publishing and academia. In the early 1960s he shared a studio with Massimo Vignelli and later headed the Milan office of Unimark International. In Milan he married and started a family as well as running his own studio until 2010. Bob Noorda considered himself a Milanese doc even though he was a Dutch citizen, and he dedicated major projects to Milan that are still there for all to see today, such as line 1 of the metro, the Mondadori and Feltrinelli brand and the Desio bank brand.

ADI Design Museum
TALK 26 may | 11:00

Progettazione grafica: un dialogo tra immagine e testo

Progettazione grafica: un dialogo tra immagine e testo

Hoepli, studio òbelo

Graphic design: a dialogue between image and text

A lectio sponsored by Hoepli on the occasion of Biennale Internazionale Grafica.
Through a selection of projects and workshops, the founders of studio òbelo, Claude Marzotto and Maia Sambonet, explore the different forms of relationship between images and words in the weaving of a visual discourse that holds together heterogeneous places and times - starting from the book but also talking about exhibitions, exhibition spaces, and workshops. òbelo is a graphic design studio active in publishing, cultural communication, and education.

ADI Design Museum
TALK 25 may | 17:00 - 18:00

Presentazione di Fonderia Caratteri Nebiolo, 1878–1978. Nuovi studi critici di Nebiolo History Project

Presentazione di Fonderia Caratteri Nebiolo, 1878–1978. Nuovi studi critici di Nebiolo History Project

James Clough, Riccardo De Franceschi

Presentation of the book "Fonderia Caratteri Nebiolo, 1878–1978. Nuovi studi critici" by Nebiolo History Project

The Nebiolo Society of Turin was Italy's most important typeface foundry. Between the 1930s and 1970s, its art studio - directed by Giulio Da Milano, Alessandro Butti, and Aldo Novarese - designed typefaces that marked the history of Italian graphic design and beyond. The dispersion of archives has made an initial critical assessment of the company's historical heritage difficult, and the international conference Fonderia Caratteri Nebiolo, 1878-1978. Nuovi studi critici held in Turin in September 2021 addressed this issue. The Nebiolo History Project (NHP)—composed of Alessandro Colizzi, Riccardo Olocco, James Clough, Riccardo De Franceschi, Marta Bernstein, and Massimo Gonzato—organized the conference and edited the recent publication of the proceedings. The published proceedings (Lazy Dog Press, 2023) finally make available a broad overview of the most up-to-date research on aspects of the historic Turin-based company that have been little investigated so far. Aimed at scholars, graphic designers, type designers, typographers, and typophiles in general, the volume Fonderia Fonti Nebiolo, 1878-1978. Nuovi studi critici is rich in images and well-documented evidence. It collects original language contributions from Italian and foreign speakers and is intended to give new impetus to historical research on Nebiolo.

ADI Design Museum
TALK 25 may | 18:00 - 19:00

Il graphic design raccontato ai bambini

RESERVE

Il graphic design raccontato ai bambini

Benedetta Sipioni

Graphic Design told to children

Starting with a reflection on Massimo Mantellini's book Dieci splendidi oggetti morti, the workshop aims to follow the trajectory of some objects that have changed before our eyes: from maps to telephones, from pens to letters, from cameras to newspapers. Participants will be accompanied in the discovery of some objects in ADI Design Museum and then, through the artistic technique of collage, they will make posters inspired by the works of great artists."

ADI Design Museum
WORKSHOP 25 may | 11:00 - 12:30 RESERVE

D/STANZE - Forme, relazioni, approssimazioni

RESERVE

D/STANZE - Forme, relazioni, approssimazioni

Curated by Sergio Virginio Menichelli, Silvia Gasparotto

D/STANZE - Forms, relations, approximations

The exhibition aims to investigate the theme of distance: a fluid and dynamic concept that takes shape in multiple forms, relationships, and approximations. Empathy, social relationships, hyper-connection, and microscopic or macroscopic views are just some of the declinations that Unirsm Design visual communication teachers and students have been working on, questioning the nature of interpersonal and interspecies relationships. In a dialogue between the visual artifact and the viewer, there opens a universe of reflections and questions about contemporary society and its ability to truly connect beyond the distances that separate us.
The exhibition will also be complemented by a contribution by Alessandro Bergonzoni, the extraordinary actor and artist, entitled: Per stare e non distare (vite da vicino di cose).

DROPCITY
EXHIBITION 24 - 25 - 26 may | 14:30 - 21:30 RESERVE

Abecedari Materici

RESERVE

Abecedari Materici

Studio FM Milano

Material Abecedaries

The workshop proposes the creation of an analog abecedary to explore the concept of distance understood not only as a separation between initial input and final output but also as a reflection on the distance between gesture and instrument. Working together, participants are guided on a path of creative exploration. Using different techniques and materials, they generate each alphabet letter in an entirely gestural process. Through this practice, the relationship between the imagined project, the creative gesture, the tool used, and the tangible result will be explored. The distance between the movement of the hands and the final shape of the letters becomes a powerful metaphor for examining the distance between our mental process and the concrete result of our creativity and, thus, our perception of the world.

Politecnico di Milano - Dipartimento di Design
Via Durando 10, Building B7, workshop room, 1° floor.
Lunch break from 12.30 to 14.30

Politecnico di Milano
WORKSHOP 23 may | 09:30 - 18:30 RESERVE

Italo Lupi - Calendari 1991-2019

RESERVE

Italo Lupi - Calendari 1991-2019

Curated by Marta Sironi

Italo Lupi - Calendars 1991-2019

From 1991 to 2019, Italo Lupi curated the calendar for Mariano Graphics. Thanks to the foresight of the client, the Brianza printing house headed by Giorgio Anzani and Luigino Songia, Lupi explores the technical quality of the printer through his curious digressions. From typography to photography, from tributes to Italian design masters to various beloved visual registers: games, instruction booklets, and street signs. The calendars then constitute an intimate vocabulary of Italo Lupi's graphic design, capable of holding together the eye of the architect – when, in the 2009 calendar, he paid homage to some of the world's best-loved cities in the form of infographics – and the gaze of the graphic designer, between pop cocktails and typographic rigors. The succession of months, year after year, unveils Italo Lupi's visual language, mainly consisting of digressions on the most diverse visual repertoires, as well as his generous human and cultural curiosity.

DROPCITY
EXHIBITION 24 - 25 - 26 may | 14:30 - 21:30 RESERVE

Compendio Underground

RESERVE

Compendio Underground

Tomo Tomo

Underground compendium

What does it mean to be underground? What visual cues communicate a nature that is independent, clandestine, experimental, and DISTANT from the system and normal distribution channels? Starting from our underground area, we will look for clues, metaphors, signs, and symbols and will collect them using various techniques to create a collective publishing object.

DROPCITY
WORKSHOP 24 may | 10:00 - 18:00 RESERVE

Wayfinding Analogico

RESERVE

Wayfinding Analogico

Zup Design

Analogue Wayfinding

Space is a communication tool, not just because of its inherent qualities but also due to the perception and movements of those who inhabit it: factors we can identify and direct. The workshop will aim to design the identity of the place where the exhibition takes place in relation to movement within that space or to that space. Signs will be made in large format with paint or spray, on media to be defined (floors, walls, tarps, paper rolls, bedsheets, etc.). We will identify a code and create it with stencils in the large available formats to seek an identity based on unconventional standards.

DROPCITY
WORKSHOP 25 may | 10:00 - 18:00 RESERVE

Andare alle fonti: strumenti per il progetto e lo studio della grafica

Andare alle fonti: strumenti per il progetto e lo studio della grafica

Alessia Alberti, Davide Fornari, Valentina Manchia, Silvia Sfligiotti, Marta Sironi

To the sources: tools for designing and studying graphic design

The meeting develops into three connected moments intended to share, especially with young professionals and students, a research and project methodology that has graphic documents and documentary sources as its starting points. The meeting takes place and starts from the collections of the Civica Raccolta di Stampe A. Bertarelli to then present recent publications, research, and exhibitions that address the issue of sources through different methods and perspectives: the series “Antologia di cultura grafica” by Lazy Dog Press, the project The Sources of Jan Tschichold’s “the New Typography” by ECAL, and IDA Investigating Digital Archives, a project by ISIA Urbino on documentary sources for visual communication available on the Web.

Castello Sforzesco
TALK 25 may | 14:30 - 17:00

Max Huber, Albe e Lica Steiner. La cultura visiva dagli anni ’30 al dopoguerra tra l’Italia e la Svizzera

Max Huber, Albe e Lica Steiner. La cultura visiva dagli anni ’30 al dopoguerra tra l’Italia e la Svizzera

Franco Origoni, Anna Steiner

Max Huber, Albe e Lica Steiner. The visual culture between Italy and Switzerland from the 1930s to the postwar

Huber and Steiner had a solid professional relationship and a deep friendship, born primarily during the Resistance years. Against the background of these personal events, we will reminisce on the ancient relationship between two nations that, for many years, shared the same culture and experiences in the field of graphic design and, more broadly, of visual cultures.

Castello Sforzesco
TALK 24 may | 15:00 - 16:00

Presentazione di Museum Seed. The Futurability of Cultural Places di Ico Migliore e Mara Servetto

Presentazione di Museum Seed. The Futurability of Cultural Places di Ico Migliore e Mara Servetto

Migliore+Servetto

Museum Seed. The Futurability of Cultural Places is the title of the new book by Ico Migliore and Mara Servetto (Migliore+Servetto)-published by Electa with the support of the Institute of Italian Culture in Seoul-that offers a vision of the future of architecture and interior design for cultural spaces. Like a seed, the museum grows, transforms and expands into its own "augmented" version, constantly evolving, moving between preservation and narrative and opening up to unprecedented forms of accessibility and inclusion. Inhabiting the spaces of culture today requires a new projectuality capable of integrating architecture project, design and graphics in the encounter with the evolution of technologies, neuroscience and artificial intelligence. Drawing on the long research and practice that the Studio has developed over its years of activity, this volume aims to broaden the inquiry by calling together multiple voices from the world of culture: directors, curators, collectors, academics, architects, designers, journalists, and psychologists discuss the theme of the future of spaces for culture.

Diritto al Nome: mappe di se stessi

RESERVE

Diritto al Nome: mappe di se stessi

Curated by Benedetta Sipioni

The Right to a Name: Maps of the Self

Starting from a reflection on Massimo Mantellini's book Dieci splendidi oggetti morti (Einaudi, 2020), the workshop aims to follow the path of some objects that have changed in front of our eyes: from maps to telephones, from pens to letters, from cameras to newspapers. In particular, participants will explore the map object and, together with the expert, create a map of their identity through the graphical sign. This workshop organised by Big is part of the schedule of the Festival delle bambine e dei Bambini promoted by the City of Milan.

The workshop will be held in the Sala Bertarelli.
Age 6/11.

Castello Sforzesco
WORKSHOP 26 may | 11:00 - 12:00 RESERVE

Ed è subito ieri: conflitto tra cleptomania d’artifizi ed esplosione di graficismi innescato da Monsieur Petrantoni intento a conferire show figurati, intuizioni visive, passati contemporanei.

Ed è subito ieri: conflitto tra cleptomania d’artifizi ed esplosione di graficismi innescato da Monsieur Petrantoni intento a conferire show figurati, intuizioni visive, passati contemporanei.

Lorenzo Petrantoni

And it's immediately yesterday: conflict between the kleptomania of artifice and the explosion of graphicism caused by Monsieur Petrantoni conferring figurative shows figurative shows, visual insights, contemporary pasts

The exhibition by Lorenzo Petrantoni, artist, graphic designer and illustrator, is dedicated to figures from the 19th and 20th centuries, revisited with an attentive and innovative gaze. The artist gives new life and new meanings to images that would otherwise be buried between the pages of old volumes, transforming them into true icons of the present. These are timeless works, created on flags, prints and other objects. The exhibition is a unique opportunity to immerse oneself in Lorenzo Petrantoni's creative universe, exploring his fascinating reinterpretations of the past and discovering his contribution to contemporary art.

The exhibition will continue until May 31.

Fondazione Sozzani
EXHIBITION 24 - 25 - 26 may | 11:00 - 19:30

Folon over the rainbow

Folon over the rainbow

Cristina Taverna, Mario Piazza, Andrea Rauch, Giovanna Durì

This talk, featuring three leading Italian graphic designers, will address Folon's influences on Italian graphic design since the 1970s and the poetics of his communication.

Galleria Nuages
TALK 25 may | 16:30 - 17:30

Folon over the rainbow

Folon over the rainbow

Curated by Cristina Taverna

The Folon over the Rainbow exhibition includes all the original watercolors made for the volume The Invisible Man by H.G. Wells (Nuages, 1992), some watercolors from the volume Fables by La Fontaine (Nuages, 1996), a series of etchings-acquetinte, a selection of posters, a section devoted to letters and postcards Folon sent to his friend Cristina, and some sculptures. The exhibition is harmonized with the book and thus follows the various periods of the author's work.

Galleria Nuages
EXHIBITION 23 - 24 - 25 - 26 may | 11:00 - 19:00

Il Giorgio

Il Giorgio

Curated by Andrea Kerbaker

Based on his more than twenty-year-long friendship with Giorgio Lucini, one of the masters of twentieth-century typography, Andrea Kerbaker is organizing at Kasa Dei Libri an anthological exhibition of many of his works, always characterized by the highest quality combined with a healthy desire to capture the ironic and joyful aspects of life.

The exhibition will open on May 15 and will continue to June 2.

Kasa dei Libri
EXHIBITION 23 - 24 - 25 - 26 may | 15:00 - 19:00

Manifesti Poetici

Manifesti Poetici

Moreno Gentili

Thursday 23 | 15.00 — 20.00
Friday 24 | 10.00 — 20.00
Saturday 25 | 14.00 — 20.00
Sunday 26 | 10.00 — 18.00

Manifesti Poetici (Poetic posters) are a model of shared communication that the author, Moreno Gentili, invented more than two decades ago and that, over time, developed into an organic series of germinative works in continuous becoming, starting from that first unique gesture/action of making the word a form; a concatenation of words and short phrases, ringed in a single hyperbolic anaphora starting from a generating code, such as: «Ti amo», «Bevo vivere», or from an imperative: «Piantala», «Semina», «Servila», but also from adverbs of affirmation, such as: «sì», «no», repeated 365 times. If artwork is a synthesis, this project is a path of research and maturation that houses and provokes change in creative modes and their implementation. Poetic posters are a work/project that lives on the encounters with people who discover the project itself, buy the poster, and continue the dialogue with the artist and his words. The Manifesti Poetici have been exhibited over the years in various places in the city, from Café Cucchi to Teatro Franco Parenti. These are public spaces of sharing and exchange that align with the author's beloved formula of art as civil emotion, outside of any institutional path and close to people's lives."

FrancoAngeli Academy
EXHIBITION 23 - 24 - 25 - 26 may | 10:00 - 20:00

Type Design for Non-Type Designers

RESERVE

Type Design for Non-Type Designers

Matteo Bologna, Rainer Erich Scheichelbauer

In this two-day class, you will learn the basics of designing and generating a variable font with the font-design software Glyphs (Mac only). Go beyond choosing the same typefaces from the type menu to creating your own! On the first day, we will learn the basics of drawing a font, generate the font, and use it in an Adobe app or a web browser. In the afternoon, we will add additional letters to the font, learning how to space them, add diacritics and punctuation. (You can purchase a one-day ticket for this day only). On the second day, we will add more letters, design a bold version of the same typeface, create a variable font—and make it animate in a web browser. At the end of the class, you will probably not have a finished font, but a respectable start and a deep understanding about how fonts are made. And maybe you’ll become a type design addict. You have been warned.

May 23 | Room C0.4 from 9.00 to 12.30 / room A0.3 from 14.00 to 17.00
May 24 | Room T.1.1 from 9.00 to 17.00

NABA, Nuova Accademia di Belle Arti
WORKSHOP 23 - 24 may | 09:00 - 17:00 RESERVE

L'uomo scatola

L'uomo scatola

Maura Cantamessa, Cristian Boffelli

The Box Man

Thursday 23 | 15.00 — 20.00
Friday 24 | 10.00 — 20.00
Saturday 25 | 14.00 — 20.00
Sunday 26 | 10.00 — 18.00

The artist's book is loosely based on Kōbō Abe's The Box Man, in Antonietta Pastore's translation (Einaudi, 1992); it contains ten engravings by Cristian Boffelli and Maura Cantamessa and opens with a short text by the translator (Bergamo and Tokyo, 2019-2023). Boffelli and Cantamessa are Italian artists, friends who have been engravers for many years, who bring to life their passion for Japanese culture and art printing by confronting the words of Kōbō Abe and his novel The Box Man. The mysterious simplicity of the text's progression brings to life, inside a box, the shyness of a man hidden from the world and curious about the world. The chosen language is that of art prints: xylography, chalcography, and silkscreen prints paired with or superimposed on the author's words in Italian and Japanese in search of a new, different image able to express the poetry of the three authors in dialogue with each other. Leafing through the artist's book, which is collected in a box, unbound, one creates a reading rhythm made up of solids, voids, words, dark spots, and colored traces in an attempt to bring back the poetry of being human, its profound beauty. The exhibition presents matrices and prints in dialogue with each other and the written text. The printed sheets hanging on the wall refer to the lightness of the pages while also adapting to the context in which they are displayed.

FrancoAngeli Academy
EXHIBITION 23 - 24 - 25 - 26 may | 10:00 - 20:00

Uomo Albero

RESERVE

Uomo Albero

Daniele Delfino, Giovanna Del Grande

The workshop, led by Daniele Delfino (the artist who was awarded the UNESCO partnership for the works Uomini Albero and the project L'Orchestra della Natura in 2018) and textile artist Giovanna Del Grande aims to provide a Participatory Art experience to become co-authors of a shared work. Warp and weft will form the core of the Uomo Albero (Tree Man) sculpture proposed by D. Delfino, where the uniqueness of each interpretation will be highlighted. In the creative process, textile scraps interwoven with plant material will join threads, words, and tree branches to create forms inspired by nature and reinterpret material destined for disposal. The magic of upcycling for a new Uomo Albero.

FrancoAngeli Academy
WORKSHOP 24 may | 18:00 - 20:00 RESERVE

Il Filo Rosso

RESERVE

Il Filo Rosso

Elvis Crotti, Giuseppe Schirone and PxC

The Red String

Talk/workshop and presentation of the Orme Timide series for PxC. Those who design in PxC have a passion for manual skills and if they think of a book, in addition to designing its typography as a "crystal goblet", they ask themselves what paper I will choose, how I will cut it, how I will fold it, how I will sew it. This workshop will go through the times and ways of creating a book; from the design to the composition to the final binding. The Orme Timide series aims to create and promote a series of artists' books where the written word, the prose story or the poetic composition are the narrative focus that will be renewed with each new publication. Words and images (photographs, collages, silkscreen illustrations) will merge into the flow of the story. Each individual book project will develop and enhance this bond by using different formats, materials and types of binding, making the analogue and digital worlds coexist without constraints. Orme Timide has published three limited/numbered edition artist's books in batches of 50 copies each.

FrancoAngeli Academy
WORKSHOP 26 may | 16:00 - 18:00 RESERVE

DISTRAZIONI. Illustrazioni di Beppe Giacobbe

DISTRAZIONI. Illustrazioni di Beppe Giacobbe

Curated by Bonvini 1909

DISTRAZIONI. Illustrations by Beppe Giacobbe

The exhibition displays more than sixty works by Beppe Giacobbe, many of which are unreleased. In addition to the series Ritratti Accidentali (Accidental Portraits), commented by Edgardo Franzosini, the collaboration for Lettura, from 2012 to this day, and other images created for exhibitions and editorial covers are exhibited. A «subtractive and essential» work (quoting Franco Achilli from the exhibition catalog) which, interpreting and translating, continuously produces new questions and metaphors. «An illustration is there even when it is not. It makes its necessity felt, it prepares its appearance» (quoting Marco Del Corona from the exhibition catalog)."

the exhibition will open on May 8 and will go on until July 13 from 10.30 to 13.00 and from 14.00 to 19.30.

Bonvini 1909
EXHIBITION 23 - 24 - 25 - 26 may | 10:30 - 19:30

15 anni di grandi Brand in NABA

15 anni di grandi Brand in NABA

Curated by NABA, Nuova Accademia di Belle Arti

15 years of great brands at NABA

The exhibition presents a selection of panels representative of the projects carried out over the past 15 years in the Creative Lab by the students of the BA in Graphic Design and Art Direction at NABA, Nuova Accademia di Belle Arti in collaboration with nationally and internationally renowned companies, associations and businesses, such as Centri Porsche in Milan, San Benedetto, Venchi, Rolling Stone, and many others. The Creative Lab was established with the precise scope of bridging the academic and professional worlds by offering real-world briefs to third-year students of the BA.

NABA, Nuova Accademia di Belle Arti
EXHIBITION 23 may | 17:00 - 19:00

Starting from context and non-knowledge, a design attitude

Starting from context and non-knowledge, a design attitude

Ruedi Baur

In these times of crisis, war and ecological uncertainty, design cannot simply continue to blindly support consumer society. Ruedi Baur, with the help of projects carried out in various structures (Integral designers, 10 milliards humains, Civic city and École du non-savoir), will present these questions on attitudes and methods linked to design.
The talk will be moderated by Vincenzo Estremo - Course Leader - PhD in Artistic Practice at NABA, Nuova Accademia di Belle Arti. Organised by Area Communication and Graphic Design di NABA, Nuova Accademia di Belle Arti.

NABA, Nuova Accademia di Belle Arti
TALK 23 may | 14:30 - 15:30

L'eredità di Prometeo

L'eredità di Prometeo

Curated by Franco Achilli, Università IULM

Prometheus' legacy

After the Stati Generali. Il paradigma di Wassily (The Wassily paradigm), held in 2022 with the participation of twenty-one higher education institutions, BIG calls on universities and schools of visual design to discuss the impact of Artificial Intelligence in the training of the next generation of visual designers. How will the fast penetration of Artificial Intelligence into human practices change the cultural, theoretical, and technical background of designers operating in the society of the future? Brace for impact…

Università IULM
TALK 24 may | 09:00 - 17:30

We say stop. La grafica per contrastare la violenza contro le donne

We say stop. La grafica per contrastare la violenza contro le donne

Curated by Francesca Casnati, Valeria Bucchetti, Politecnico di Milano

We say stop. Graphic design to fight violence against women

Forty posters on display, created by the communication design student community to be actively involved in the fight against gender-based violence, a socially relevant, topical, and urgent issue. Through a call for posters, the young designers had the opportunity to make their voices heard by deploying the tools, methods, and languages of graphic design to counter and prevent the multiple forms of violence acted by men against women.
The exhibition is curated by Francesca Casnati, Department of Design, Politecnico di Milano. The project is curated by DCxCG - Design della comunicazione per le culture di genere; scientific responsible: Valeria Bucchetti, Department of Design, Politecnico di Milano"

The exhibition will continue until June 28.

Politecnico di Milano
EXHIBITION 23 - 24 - 25 - 26 may | 08:00 - 20:45

DDC Parole in pausa

DDC Parole in pausa

Elena Caratti, Mario Piazza, Umberto Tolino, Politecnico di Milano

DDC Words on pause

Through three dialogues, we propose an exchange between different generations of communication designers to offer an overview of the multiple professional trajectories of the past two decades and to discuss the transformations of the discipline between theory, training, and practice. This is an opportunity to improve one's knowledge and network and gain inspiration. Initiative by the Course of Studies in Communication Design, Politecnico di Milano

Politecnico di Milano
TALK 23 may | 12:30 - 14:30

Racconti dal laboratorio tipografico

Racconti dal laboratorio tipografico

Veronica Bassini, cfp Bauer

Tales from the typographic lab

Bauer opens the doors of the Typography Workshop for a guided tour with a printing demonstration with Veronica Bassini of Anonima Impressori. Free admission.

cfp Bauer
EXHIBITION 23 - 24 may | 16:00 - 19:00

Sistemi Visivi per la Cultura

Sistemi Visivi per la Cultura

Studio Ascionemagro, cfp Bauer

Visual systems for culture

The workshop consists of representing a route by highlighting and relating its objective data (Google Maps route, street names, carriage number, kilometers traveled, etc.) and its subjective data (the balcony in bloom, the billboard, the names of the neighbors in the subway seat, photos of the buildings that attract attention, etc.). Workshop participants will be asked to gather such input on their way to Bauer through findings, notes, and photos, which will help compose and print the road map. No reflection, only distraction is needed.

Max number of participants: 12
CV and portfolio submission: no later than May 13 by sending an email to comunicazionevisiva.bauer@afolmet.it
Selection outcomes: May 15
Cost: Free of charge

cfp Bauer
WORKSHOP 23 may | 15:00 - 18:00

Scanning Modular Type

Scanning Modular Type

Beatrice D'Agostino, Dario Verrengia, cfp Bauer

Participants will be asked to create modular lettering, thereby gaining an understanding of the fundamentals of topography, which will be useful for the larger designing of a typeface. Previously selected modules will be provided and used to compose new lettering through scanning from a photocopier or scanner, thus simulating the photocomposition technique.

Max number of participants: 12
CV and portfolio submission: no later than May 13 by sending an email to comunicazionevisiva.bauer@afolmet.it
Selection outcomes: May 15
Cost: Free of charge

cfp Bauer
WORKSHOP 24 may | 15:00 - 18:00

Specie di Spazi - Sguardi incrociati su mondi possibili

Specie di Spazi - Sguardi incrociati su mondi possibili

Curated by Barbara Tedeschi, Elisa Richelmi, Raffles Milano

Species of Spaces - Crossed perspectives on possible worlds

Thursday 23 | 8.45 — 22.00
Friday 24 | 8.45 — 22.00
Saturday 25 | 10.00 — 18.00

The exhibition offers an in-depth reflection that reveals the crucial importance of books as fundamental tools for disseminating knowledge in an uncertain future marked by limited resources and widespread conflict. Here, the object shapeshifts and triggers a critical approach to the current context, suggesting new perspectives for a more aware understanding. Through an exploration of the chapters in Georges Perec's Species of Spaces, there emerges the need for radical changes, introducing new dimensions of quality and redefining expectations for the future to foster a dynamic and innovative social climate capable of inspiring desirable and virtuous examples. This unconventional approach is an invitation to explore new languages, metaphors, and practices of change, allowing for a creative restructuring of the foundations that support existing models.

Raffles Milano
EXHIBITION 23 - 24 - 25 may | 10:00 - 18:00

Nani sulle spalle di giganti

Nani sulle spalle di giganti

Curated by Laura Rota

Dwarfs on the shoulders of giants

Scuola Internazionale di Comics of Milano presents an exhibition of the graphic works created by the students of the first year of the three-year graphic design course. The theme is "Dwarfs on the shoulders of giants", inspired by the famous quote from the French philosopher Bernard of Chartres.
During Graphic Design History course, students were encouraged to reflect on tradition and innovation in this field, taking inspiration from the past not as slavish imitation but rather analysing the work of the masters, in order to develop their own style and contribute to progress in the field of design. The aim was to promote students' creative autonomy, encouraging them to explore new ideas and artistic approaches.

Scuola Internazionale di Comics
EXHIBITION 25 may | 10:00 - 18:00

Associazione Giancarlo Iliprandi

Associazione Giancarlo Iliprandi

Associazione Giancarlo Iliparandi

Friday 24 | 15.00/16.00/17.00
Saturday 25 | 10.00/11.00/12.00
Sunday 26 | 10.00/11.00/12.00

During BIG Biennale Internazionale Grafica 2024, Associazione Giancarlo Iliprandi opens to the public and shows the workplace and artworks of a master of Italian graphics. It is the professional studio where Iliprandi worked from the 1970s to 2016, on the ground floor of a building designed by Gio Ponti at Via Vallazze 63. The interior of the studio has remained unchanged and features an account of Iliprandi's graphic production.

Free admission with mandatory reservation via email to info@giancarloiliprandi.net indicating the time and number of people, maximum 8 per visit.
tel. 02 70600843

Associazione Iliprandi
EXHIBITION 24 - 25 - 26 may | TBD

Inaugurazione del tunnel di VIAPADOVAMONDO

Inaugurazione del tunnel di VIAPADOVAMONDO

T12-Lab

Inauguration by VIAPADOVAMONDO of the railway tunnel on Via Padova.

Tunnel Boulevard
EVENT 24 may | 17:00

VIAPADOVAMONDO

VIAPADOVAMONDO

T12-Lab

The Tunnel Boulevard Project promotes the VIAPADOVAMONDO call for ideas together with the Ufficio Arte negli Spazi Pubblici of Comune di Milano and in collaboration with Municipio 2. It invites artists and graphic designers working in public art to create a poster art project in Via Padova in Milan. The VIAPADOVAMONDO call for ideas will bring the winners of the contest to work with a group, an ethnic group, or a community that is part of the neighborhood and involve it in the process of creating the work. It will emphasize the aspects of inclusion, cultural identity, and multiculturalism of Via Padova through the creation of a participatory work open to the citizens and made with the technique of poster art. The work’s background will be the walls of the pedestrian passages of the Via Padova railway tunnel; it will run along the two thirty-five-meter-long sides of the tunnel - in both directions of travel. The Via Padova tunnel is part of the project for the recovery of public spaces called Tunnel Boulevard, led by the Associazione T12 Lab. Tunnel Boulevard aims to give the five railway tunnels of Via Pontano back to the citizens by recovering them from degradation and renewing their use through projects that enhance the spaces of the railway artifacts with cultural, artistic, and sports activities, strictly public and free of charge.

Tunnel Boulevard
EXHIBITION 24 - 25 - 26 may | 00:00 - 00:00